TikTok is introducing a new feature that enables them to cut down on the quantity of AI-created content appearing in their streams. This step comes as the company disclosed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread launch. This advancement aligns with a rise in AI content, fueled by new video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A large amount of this output is classified as low-quality AI content, a phrase for poor-quality, mass-produced content that is typically absurd or bizarre.
Based on user feedback that many people appreciate content made with AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the ability to adjust the amount of that, based on their own preferences,” commented a platform representative.
AI on the Platform
The service shared that there are presently 1.3bn videos on its service identified as artificially created. In total, more than 100 mn pieces of content are uploaded to the service daily, making AI content a minor part of its complete catalog.
How to Adjust Settings
Members will be capable of limit or boost the amount of artificial media they view by using the topic control option in the app and choosing “AI-generated content”. Other topics that are already be adjusted under the filter encompass current affairs, style, cosmetics, and dance.
AI Disclosure Rules
The platform’s policies mandate creators to identify “realistic” artificially created content, and it prohibits malicious deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its terms of service.
Furthermore, the platform will now attach an AI-generated tag to content made using its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This measure is aimed to deter users from trying to circumvent the tagging system.
Educational Initiatives
The company is also launching a two million dollar educational fund for professionals and organizations to create learning resources about using AI responsibly. This initiative will benefit charitable organizations dedicated to training computer science.
Moderation Strategy
TikTok has supported its safety measures, amid controversy over intentions to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is planning to cut hundreds of positions in its content moderation division in its British office, with trade unions and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can protect employees by removing the most graphic content ahead of it is viewed by staff. TikTok stated a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable work at speed.”
